YouGov对一千八百多名来自吃得更好联盟（Eating Better alliance）的受访者进行了调查。该联盟试图说服人们减少肉类摄入，并将此演变为一个更长久的饮食习惯。
“吃得更好”是在食品活动家：休•费恩利•惠汀斯托尔（Hugh Fearnley- Whittingstall）的支持下于2013年7月启动，该活动“期望能引导人们朝少吃肉类，吃更有利于人类和地球的食物的方向转变，同时也把此举视为创造可持续性食物和农业系统重要任务中的一部分”。
Brits cut back on meat
By Anne Perks
2:03pm Wednesday 20th November 2013
ACCORDING to a recent YouGov survey, a quarter of the British public cut back on the amount of meat they ate over the last year.
The YouGov survey of more than 1,800 people was commissioned by the Eating Better alliance, which campaigns to persuade people to eat less meat as part of a more “sustainable” diet.
The survey found that around one in three people said they were “willing to consider eating less meat”, while a quarter said they had already cut back on the amount of meat they eat.
Only two per cent said they were eating more, while one in six (17 per cent) young people said they don’t eat any meat at all.
Young people were nearly three times more likely to say they don’t eat meat.
The alliance said consumers were most likely to be dropping ready meals and processed meats from their diets. It said this suggested the public remained wary, following the horse meat scandal earlier this year, of cheaper meats that are likely to be less healthy, of unknown origin and poorer quality.
The biggest reason cited for wanting to eat less meat was concern for animal welfare, ahead of saving money, food quality, safety and health.
The alliance said nearly one in three people were aware of the “significant environmental impacts of producing and eating meat”, compared with just 14 per cent in a 2007 survey.
Vicki Hird of Friends of the Earth and chairman of the alliance urged food companies to “take note and do more to help people switch to healthier, sustainable diets”.
Eating Better was launched with the backing of food campaigner Hugh Fearnley- Whittingstall in July 2013 to “help people move towards eating less meat and more food that’s better for people and the planet, as part of the vital task of creating sustainable food and farming systems”.